Art World Astrology

by Mat Gleason

Summer 2009

General Forecast

In this tough economic climate, this summer, the stars align in a way to reinforce notions of community and group activity beyond the commercial or narcissistic. The art world as we know it is rapidly changing and Jupiter’s dabble with Neptune in Aquarius has been the harbinger of wilder times to come. While an era of high finance is ending for good, a new phase of art reaching a wide audience is just beginning. Look for the ideals of Aquarius (group effort, eccentric developments, clarity in communication) to dominate art made this summer as a first step in a new phase in art history. The Summer Solstice kicks off the Summer and the Autumn equinox ushers it out at the end of September. A lot can happen to your art and art career between now and then, so check your sign below for a more specific and accurate forecast...

Read below for your horoscope forecast:

ARIES march 21 - april 25

The Summer of 2009 should be one of artistic development with a new audience developing for your work. Look to spy riches in the hands of selling lots of little artworks to many, many customers. Aries art galleries need to sell inventory for a loss to clear out the racks for totally new artworks.

TAURUS april 26 - may 20

Career developments ignore economic realities and blaze brightly for the Bull this Summer. If your gallery has closed, you will sell art out of your studio. IF you gallery is going thru a tough time, you might be carrying the whole crew. Bulls who own galleries may need to flatter some artist in the stable in order to get work in demand to be delivered to the racks on time.

GEMINI may 21- june 20

A troubling studio life can be made better by getting out and seeing the world this summer. Put everything into storage, tell the uncooperative roommate to go screw himself and hit Rome or London , New York or Shanghai or all of the above. Kids in their 20s are backpacking on $10 a day, why shouldn’t you. Gemini gallerists are all out of business anyway and are following their muse. Learn from them.

CANCER june 21- july 22

The art world runs on other peoples’ money you will learn, perhaps a little late as this summer sees your investments dwindle a little more than you would like. Cancer artists are best off selling out of their studio and biding their time. Cancer galleries need to bring in an investor or silent partner to get through the next year and a half. Let someone else do the heavy lifting this Summer!

LEO july 23- august 22

The Lion is going into a partnership with a sense of intense focus. Leo artists might be painting or drawing with a newfound love of precision and control as your body suddenly become a full and complete partner to your mind in regards to your art. Leo gallerists may find a way to make the landlord happy that can begin reducing the rent to a manageable sum. Spend the Summer working out new relationships for maximum success.

VIRGO august 23 - september 22

The need to get work done this summer will not allow for much playtime. Instead of fun in the sun, though, you are building a foundation of growth for whenever this recession ends. All work and no play will make you a dull artist, though, so be sure to take up any offers of love and lust that come your way. Virgo gallerists will send the Summer working on an audit or other mind-numbing business details.

LIBRA september 23- october 22

The summer is a great time to follow your muse. The bliss will bring bread, so do not worry about how the bills are being paid. Follow the creative spark and create tomorrow’s masterpieces today. The possibility of a great summer romance is also an opportunity to revisit an affair from the past. Libra art dealers will be able to put on a major show in September by renting your space to rich talent less suburbanites in August!

SCORPIO october 23- november 21

If the lousy economy has you down, this is the summer to focus on getting people involved in a project at your place. August will see a renaissance in you having the right people paying attention to he core issues of your art, why shouldn’t they be doing that at your studio over a glass of wine? Scorpio galleries may want to team up with a non-profit for promotional efforts, seeing as you have been unofficially not for profit since last summer.

SAGITTARIUS November 22 - December 21

The summer can bring a little more success to the Sagittarian who has a good marketing plan in place. The ability to reach a wide audience is not necessarily in your art, but it can be in your email list or your Facebook friends. Market yourself at any opportunity this summer and you will benefit greatly. Sagittarian gallerists need to at least print up an extra stack of postcards.

CAPRICORN december 22 - january 19

While everyone else is suffering in a time of fiscal uncertainty, the chance for you to make some substantial money sits right under your nose. In your studio, not is the breakthrough bubbling, but its audience awaits. Be sure to steer clear from theory or pointed studio critiques. Capricorn gallerists may see the time to sublease has arrived. Have a great summer of packing boxes for your big subsidized move.

AQUARIUS january 20 - february 18

Your specialty might be delegating, but the time for you to put your self forward and make a name is during the summer. You have built a strong foundation with your art and some contacts. Maximize it by getting out there and mingling. Aquarian gallerists will have plenty to promote this summer and should do well to remind everyone with whom you socialize that you are the force behind the art and exhibits. Toot your own horn.

PISCES february 19 - march 20

The summer can be spent pondering the relationship of your art to life or it can be spent discounting your inventory for a big studio sale. Someone who owns some of your work has been waiting for a deal. This is the summer of selling and moving forward. Get on with the purge in order to spend part of this season creating new visions. Pisces gallerists can stop a landlord by examining the fine print of the lease. Two can play games and this is your summer for gaining a definite advantage.

Go to these web addresses to sign up for Mat Gleason's astrological forecasts and his art critic's diary.

Daily horoscopes

http://astrology.keen.com/horoscopes/horoscopes.asp

Daily art and life weblog

http://www.livejournal.com/users/coagula

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