General Forecast

Mars, the planet of action, has moved into Virgo for all of July. This is a big change for art and the art world. As the economy retrenches, the zodiac sign of organization comes into play heavily – the survivors of the current crisis will be the ones who plan and execute with an attention to detail, an appreciation of nuance and a respect for the subtle cues that nature gives us of when to make our move. Read your sign below to learn where your art career can best be helped by the detailed Virgo energy that Mars is about to energize!

Read Your Sign Below for a more specific forecast.

You must follow the clues, as July sets up a passionate exchange for the Bull. It may not be lust; it could be a gallery is interested in the work of a Taurus artist. Do not turn studio visits down because you are busy making art – the work in progress sells art world players on you! Taurus gallerists could be involved in a romance with a collector who wants to part with some cash for a work in your inventory room.

Work around the studio or gallery space is always helpful to your art career, but your residence is where the most energy should be spent in July. Gemini artists need to recharge their batteries at home and make the art world come to them. It is only in a domestic setting that someone will feel they know the real you and want to purchase art. Gemini dealers need to keep the front desk girl on speed dial. Gemini artists need familiar surroundings to prepare for an autumn creative spurt.

The Crab is going to have to get busy in July, as the need to be everywhere and meet as many art world people presents itself. Cancer artists would be wise to take a notebook organizer out with them to jot down contact information on all the people you meet. Gallerists born under the sign of the Crab will have to make sure they do alienate collectors by interrupting meetings to meet other collectors.

The lion will have a wonderful July, as finances improve due to paying attention. Old paperwork reveals some long-forgotten assets that you can cash in for gain this month. Don’t send the old bronzes to the scrap dealers just yet! Leo artists will enjoy some gains based on the reputation they have been crafting in the art world for some time and Leo gallerists are due payment for services rendered on invoices outstanding from years ago.

Getting the most out of the art world is easy when you are so motivated. July gives you plenty of opportunities to let your artistic vision be known. Be prepared to dazzle everyone with your insights. Virgo artists should have as much work as possible accessible as people will want to see what you are up to. Virgo gallerists must organize visiting tour groups thru your space.

The best time of July arrives mid-month with the full moon in Capricorn challenging Libra to finally fill in the blanks of where you want to be in the art world. You will be given cart blanch in July. Libra artists will have access to galleries and collectors that normally seem to be impossible to meet. Libra gallerists will have many opportunities for wealth and status. Try to follow thru on at least one.

The point of July will be to increase your popularity in a manner that you can still control it. Scorpio artists will have many opportunities to have your work discussed by the important tastemakers, curators and critics. But can you get them to tell the story you want told? Scorpio gallerists will have the opportunity to sell great works at amazing prices, but to collectors who only want to look at the price tag – should you let the work disappear like that?

The career intensity will build in July as Sagittarians reap the benefits of many years effort to be successful. The buzz is in your favor, be sure to get agreements in writing and make them as favorable to you as possible. Sagittarius artists will have a shot at a big show in the future, but you must play it cool and arrogant like you are owed this exhibit. Sagittarius gallerists should not sell any work at a discount and act insulted when the typical jackass collector pretends to be important and wants a big chunk taken off.

Get ready for a jaunt out of town in July, as your take on the art scene in another city will be appreciated and rewarded with loyal new fans. Capricorn artists need to leave it all behind and thumb a ride to nowhere in particular, as your star shines brightest to those who think you are the future of art – those who do not know anyone in your inner circle! Capricorn gallerists will seem like the experts of taste the further you travel from your clean well-lit space this month!

Passion intensifies when the opportunity to make money and make love happen at the same instance. You will find July art openings to be mystic combines of lust and money. You will likely have your fill of the two by month’s end. Aquarius artists should pursue the deadly sin they most seek, while Aquarius gallerists need to get a safe installed to hide the dough so that it is not stolen while they are in a backroom orgy with some gorgeous European collectors.

Mars in your partnership section makes for some intense relationship interaction. Make July an embrace of the ultimate experience one can have in another’s arms. Pisces artists will have to decide how detailed the relationship duties are to become ... write it all in stone for future reference. Pisces gallerists should dot every i and cross every t . . . a contract written in July will guide you for years to come.